Seam was created with the idea that the coffee trade should be different.
Instead of looking at coffee as a lifeless commodity, we see coffee as the livelihoods that the crop underpins.
We visit farms, we learn about struggles and, most importantly, we shake hands on a price that exceeds the cost of production.
Seam – connecting coffee farmers and coffee drinkers through ethical and sustainable trade.
You may have heard the terms to describe sourcing coffee such as direct trade (developed to improve the increasingly convoluted fair trade system), relationship coffee, speciality coffee and even transparent trade.
It may come as a surprise that none of these terms or any other form of coffee trade for that matter requires disclosure on how much a farmer was paid for his/her coffee cherry - which for us should be at the very top of anyone's check list when talking about ethical and sustainable coffee.
Moving on a few years and our partnership with Raw Material in establishing the South African operation has given us the ability to disclose all the costs involved in the coffee process, including the profit each farmer made, making this a first for South Africa and the start of a journey we are proud to be walking.
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